Coverage Coalition

The Coverage Coalition was started as a result of the the advertising budget for the Affordable Care Act being slashed by 90% and the length of enrollment cut in half. Barton F. Graf wanted to do something to make up the difference, and the best way they knew how was through advertising. They called on all their industry friends in creative and media to join them in spreading the word by creating ads, donating media space, and encouraging awareness.

The Coverage Coalition is a non-partisan, non-political, pro-bono effort with one goal in mind: to spread the word about health care enrollment.

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Tags:
  • Content/Social
  • Digital/Social
  • Video
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