350.org

Climate Name Change Integrated Case Study

Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. In order to increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change.

An online video drove to ClimateNameChange.org, where the petition lived. Visitors to the site could view an aggregated list of every policy maker who denies climate change and tweet at them directly.

View Website
Tags:
  • Digital/Social
  • Integrated
  • Video
Share