Bulleit Frontier Works is an ongoing series of collaborations with modern cultural creators. Each highlights interesting places at the edge of culture, encouraging artists and it’s community to challenge how things have been done -- values the Bulleit brand was built on.
It started with creating a 32-foot tattoo -- the world’s largest ever made -- in partnership with 24 local Los Angeles tattoo artists. With a combined 2,186 hours of tattooing, each artist contributed their own unique piece to the tattoo. The tattoo was displayed on a billboard in Los Angeles.
The tattoo reflected hundreds of years of blood, sweat and tears in the tattoo industry.