5th Birthday Celebration

Supercell and Barton F. Graf celebrate Hay Day’s fifth birthday with an animated 360 video “hug” and documentary film that brings together nine Hay Day players who have known each other virtually for years to meet for the first time in real life on a farm.

During the last five years, Hay Day has reached a massive community—and to celebrate the five-year anniversary, we wanted to give them all a hug. Five hugs, in fact.

The five-year birthday Hug Harvest came to life both inside and outside of the game touching actual gameplay, 360 video, documentary film, digital stickers, in game postcard and more.

  • Digital/Social
  • Integrated
  • Video