Gerry’s writing career began at the University of Notre Dame as a staff writer and producer for the school’s infamous Keenan Revue.
In 1995, Gerry joined BBDO/NY and quickly rose to creative director. His work on Snickers was honored as Campaign of the Year by Adweek and Commercial of the Year by AdAge. In 1997, BBDO was named Agency of the Year at the Cannes International Advertising Festival.
At 29, Gerry was promoted to Executive Creative Director of Saatchi & Saatchi London. Oh, no, sorry, that was David Droga. Never mind.
In 1998, Gerry joined Goodby, Silverstein and Partners. AdAge named Goodby Agency of the Year in both 1999 and 2000.
Gerry was named one of the Most Influential People in the Internet Economy by Industry Standard Magazine for his work on E*Trade. The E*Trade commercial “Monkey” has since been named one of the Top 5 Super Bowl Ads of All Time by USA Today.
Adage would go on to name three of Gerry’s commercials to their list of the 20 Best Super Bowl Ads of All Time.
In 2001, Gerry returned to BBDO as their youngest Executive Creative Director. AdAge’s Creativity magazine named BBDO/NY Agency of the Year in 2001.
After 9/11, Mayor Giuliani named Gerry to his marketing team to bring tourism back to NYC. This was without a doubt Gerry’s proudest moment as an advertising executive.
In 2004, Lee Clow asked Gerry to run TBWA/Chiat/Day/NY.
In 2006, AdAge named Gerry one of the 50 “biggest and best thinkers and doers from 20 years of advertising and consumer culture”. He would go on to be named to their annual list of the “50 most influential and creative thinkers” in 2008, 2009, and 2013.
In 2007, AdAge named TBWA/NY the Most Awarded Agency and Gerry the Most Awarded Creative Director in the World.
In 2008, Gerry was named Chief Creative Officer of Saatchi & Saatchi NY and member of the Worldwide Executive Board. In 2009, Gerry’s work on JC Penney was awarded the World Retail Award for Best Digital Retail Advertising. Gerry also helped win General Mills its first ever Gold Lion at Cannes. AdAge named Saatchi NY the 3rd Most Awarded Agency and Gerry the 3rd Most Awarded Creative Director in the World. The Gunn Report named Saatchi’s Crest campaign The Most Awarded Campaign in the World.
Tired of growing other people’s companies, Gerry launched his own agency, Barton F. Graf, in 2010.
The agency was named Top Agency To Watch by AdAge in 2011 and has been on the A-List every year since.
In 2014, Barton was named Mid-Size Agency of the Year by the 4A’s.
Barton was also named the 5th Most Innovative Advertising Agency by Fast Company. And Gerry made the their list of the “100 Most Creative People In Business”.
Forbes named Barton one of the 14 Most Influential Agencies in America. Business Insider named Gerry "The Most Creative Man In Advertising". Newsweek called him one of the "New Don Drapers".
Gerry was also named to the Facebook Creative Council. And PBS featured the agency as one of the new innovative shops in “The Real Mad Men of Madison Ave.”
Barton is now the fastest growing independent agency in America.
Gerry lives in Manhattan with his wife, three kids.
Caroline Winterton joined Barton F. Graf as the CEO in May of 2018. She was most recently a Partner at Grey running Pringles, Febreze, Downy, Bose & Walgreens. She has worked on a wide variety of categories including automotive, retail, tech, CPG, apparel and FMCG.
Prior to joining Grey, Caroline was the Executive Group director at TBWAChiatDay NYC running McDonald’s, multiple Kraft brands and Vonage. There she re-launched Planters with a new voice, Robert Downy Jr, and Wheat Thins with an award winning Family Guy collaboration. She has also worked on Coca-Cola and Ocean Spray, winning numerous creative and effectiveness awards.
Beyond CPG, Caroline ran the Nike Jordan brand at Wieden + Kennedy digging into art, music, celebrity and entertainment to drive the brand. A closet tech-geek she spent the first part of her career in automotive and technology working on Jaguar and Motorola at Ogilvy & Mather, Nextel at TBWA and client side at Sirius Satellite Radio.
Caroline went to Connecticut College graduating with a degree in Psychology focusing her studies on human relationships and neuroscience. In addition to her love of understanding what makes people tick, she paid her way through school as an Emergency Medical Technician so if you happen to get hurt, need to deliver your baby, or generally feel sick she’s a good one to call.
Savanah joined Barton F. Graf as our Chief Strategy Officer in June 2018.
She most recently was at McCann as SVP Group Planning Director, where she worked on a number of clients and projects including NatGeo’s immersive experience to promote Darren Aronofsky’s ‘One Strange Rock’ series. Prior to McCann, she led the Brand Strategy and Campaign Planning team at MTV.
She has a deep passion for elevating the influence, inspiration and usefulness of strategy on the creative process, spending her career honing the art of asking unexpected questions, conducting deep and thorough business analyses, exploring cultural trends, and spending time engaging with real-world consumers to uncover what lies at the heart of a brand and the role it can serve in people’s lives.
She’s also led strategic teams at Redscout, a brand innovation consultancy focused on identifying and developing from scratch strategies to achieve business goals and directed strategic accounts at BBDO New York, Havas and Fallon where she focused on retail, QSR, and CPG categories.
She holds a Bachelor’s Degree in Sociology from NYU and a Fashion Marketing certificate from Parsons Paris. Some of the work she is most proud of is helping to develop marketing strategy for the NOVO, MN Advocates For Human Rights, and the Volunteer Lawyers Network.
Savanah spends all of her free time with her husband and two french bulldogs.
Our Chief Operating Officer Sara Kastner has been a part of the Barton F. Graf team since 2014. She originally came on board as Head of Project Management and after seamlessly running all project management and creative operations for the agency for four years -- ensuring the best work is consistently delivered to clients -- it was a no brainer to promote her as our first-ever COO.
She has over two decades of experience in project management, ranging from Fallon to barrettSF, and Wieden+Kennedy, where she spent nine years in project manager roles, including Senior Project Manager.
Sara graduated from The University of St. Thomas after studying Psychology and Elementary Education.
Sara brings a certain brand of zen calm to the entire agency, which keeps us all sane. Outside of work you may find her officiating at U.S. Figure Skating events, running and practicing Tai Chi with her husband in Prospect Park, Brooklyn.
David joined Barton F. Graf in 2018 to lead the integrated production department. He most recently worked as an Executive Producer at Droga5. Several campaigns under David’s supervision for clients like Google, Under Armour, Hennessy and Newcastle Brown Ale have been honored in nearly every international award show.
Before his time at Droga, David spent the better part of a decade in the production department at Grey NY. He is grateful to have contributed to the agency's creative revival and his work on DirecTV and Febreze have been recognized globally.
Outside the agency walls - David is a passionate film enthusiast and purveyor of delicious cheeseburgers.